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./cases / 04· Google · B2B11 months

Ferra Mfg.

+58% qualified B2B leads

Qualified leads
+58%
Avg deal size
+22%
Cost / lead
-41%
01 / THE CHALLENGE

Ferra was getting traffic but not pipeline. The site ranked for product-category terms but nothing bottom-funnel. Sales had no useful content to send prospects; the blog had 80 posts but 0 ranking on BOFU intent.

02 / APPROACH[ 03 phases ]
01AuditFunnel analysis + BOFU keyword research + sales-enablement content gap.strategyresearch
02FoundationSaaS-style landing architecture + 24 BOFU comparison pages.devcontent
03CompoundClosed-loop measurement between organic → qualified pipeline → revenue.measurementanalytics
03 / WHAT SHIPPED[ 4 items ]
+24 BOFU comparison and "vs." pages
+New pricing architecture with clearer qualification logic
+Sales-enablement content system (18 assets)
+Closed-loop reporting: organic search → CRM pipeline → revenue
04 / ORGANIC TRAFFIC CURVE11 months
organic_sessions / weeklybaseline → delivery
" TESTIMONIAL
"Finally an SEO team that cares about pipeline, not vanity traffic."
— VP Marketing, Ferra Mfg.
05 / RELATED CASES
CASE / 01
Northwind DTC
+312%
organic revenue, 9 months
CASE / 02
河图 SaaS
#1
百度品牌词长尾 87 个
CASE / 03
Loomer Video
4.1M
YouTube views in Q2

The next log could be yours.