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./cases / 01· Shopify · US/EU9 months

Northwind DTC

+312% organic revenue, 9 months

Organic revenue
+312%
Conversion
+0.9pp
Pages indexed
12,400
01 / THE CHALLENGE

Northwind had healthy traffic but almost none of it converted into revenue. Collection pages were duplicated across regions, product schema was missing on 70% of SKUs, and LCP on mobile sat at 4.1s. The team had 9 months until Q4 and no in-house SEO lead.

02 / APPROACH[ 03 phases ]
01AuditTechnical teardown + content gap mapping across 12 collections.technicalcontent
02FoundationCollection schema overhaul, speed rebuild, 38 long-form buyer guides.devcontent
03Compound120 intentful outreach links, weekly editorial cadence, quarterly re-strategy.linksmeasurement
03 / WHAT SHIPPED[ 5 items ]
+38 long-form buyer guides (8–12 min reads)
+Collection-page schema overhaul across 140 SKUs
+120 outreach links from DR 40+ publishers
+Speed rebuild: mobile LCP 4.1s → 1.7s
+Merchandising logic rewritten with category-signal data
04 / ORGANIC TRAFFIC CURVE9 months
organic_sessions / weeklybaseline → delivery
" TESTIMONIAL
"We came for rankings and got a revenue engine. The team just ships — every week, no drama."
— Head of Growth, Northwind DTC
05 / RELATED CASES
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百度品牌词长尾 87 个
CASE / 03
Loomer Video
4.1M
YouTube views in Q2
CASE / 04
Ferra Mfg.
+58%
qualified B2B leads

The next log could be yours.